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Real-time Interactivity

Interactive Television Broadcast

InteraCta provides an additional domain for broadcasters and advertisers to interact with the audience/market; hence we offer unique value generation capabilities.

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On-Spot Selling

Real-time Buying and Selling

InteraCta allows real-time Television Ad identification, which can then be followed by providing the End-User (Television Viewer ) with an incentivized offer to buy the product.

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Television Rating

Revolutionizing Television Rating

InteraCta provides a very effective and reliable way of rating Television Shows and advertisements.




People Behind Interacta

We are a team of passionate programmers, engineers, designers and business people. Hailing from the most prestigious universities in Pakistan, LUMS, NUST and COMSATS, we have pitched in a combined R&D; of over 5 years.

Maaz Kamal
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Maaz Kamal

Chief Executive Officer

Been doing extensive R&D at LUMS on this product for over a year now. Has considerable experience in Digital Signal & Communication processing.

Muhammad Ali Ahsan
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Muhammad Ali Ahsan

Co-Founder and Product Lead

B.S Electrical engineering, LUMS. Expert in Digital Signal Processing with research experience as a research associate at LUMS.

Waqas Aqeel
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Waqas Aqeel

Chief Finance Officer

BSC Economics, LUMS. Waqas has an extensive experience in the field of Business and Product Development.

  • Undoubtedly one of the most promising startups to graduate out of LUMS Center for Entrepreneurship. I firmly believe that with meticulous execution and hard work InteraCta can disrupt multiple markets.